About Us


At The Yellow Butterfly, formerly Boutique Bellissima, we strive to create an environment where high fashion and top quality are brought together with a personal touch. Stories and moments from our lives are found within each hand-selected item.   


As so many things in life, some of the most brilliant achievements arise from loss. When a personal loss touched our family, we wanted to tell our story in a way that was both relatable and genuine. That's when our business, and our unique logo, was realized. Within its lines the butterfly is a symbol of the hope, comfort, beauty, and happiness we found and want to share.


The Yellow Butterfly may have had humble caterpillar beginnings, but it has blossomed into the most beautiful butterfly. We are excited to share this experience with you in every piece you take home. We hope it brings the same happiness to you as it has to us.


Thank you for being a part of our garden.    



When I started Boutique Bellissima in January 2008 at the Cosmo & Company Salon & Spa in West Palm Beach, I had a clear idea of what a discerning clientele would seek in the latest jewelry, handbags, clothing and gifts. I could never have imagined just how much we have grown in these past 8 years. We are so fortunate to have developed an amazing family of clients and friends, and we are excited to bring our personalized boutiquing experience to you. We are #bellissimers and hope you will #beabellissimer too! 


Jill Mason


Dana Ayala

In a world full of overcrowded shopping malls and big chain retailers, it is rare to find a place where personalized attention meets unique and beautiful treasures. In creating an online space for Boutique Bellissima, I wanted to make shopping more than just an exchange at the register, but rather an experience to remember and enjoy. I'm thrilled to see this dream come to life and feel eager to see it bloom for you, too. #beabellissimer 

Director of Operations

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© 2018 Boutique Bellissima LLC. Created with love by Dana Ayala and Jill Mason. 

At Cosmo & Company Salon & Spa

2511 S. Dixie Hwy.,

West Palm Beach, FL 33401